During the Spring/Summer 2026 Milan Fashion Week, the global high-end fashion exhibition WHITE MILANO will open in Milan Superstudio Più (Via Tortona, 27) from September 25th to 28th, 2025. China's *** fashion industry ecological innovator - the "EurAsia Commercial Group" under the "EurAsia Exhibition" will make its *** appearance with 15 high-quality women's brands. EurAsia will break the traditional impression of Chinese clothing in the European market as a "connector of industry resources", showing its dual advantages of "high-end original design empowerment" and "flexible supply chain comprehensive strength", bringing a new cooperative experience to buyers, designers and brands in the European market.
15 original brands are ready to go
Breaking tradition: from "Made in China" to "Created in China"
Driven by diversified consumer demand, technological innovation and the evolving global supply chain landscape, China's textile and apparel industry has bid farewell to the old model of "scale production + channel expansion" and begun to leap towards a new direction characterized by "fast response, high value and strong design". The once刻板印象 of being "large-scale, low-cost and lacking in design" has been completely overturned.
In this wave of transformation, ST Commercial Group (hereinafter referred to as "ST") plays the role of a leader as an innovator in China's apparel industry. Since its establishment in Hangzhou in 2002, ST has been committed to the "original and domestic" strategy for more than 20 years, promoting the independent research and development, independent production, and independent brand building of its merchants, and gradually building a full-industry chain ecological network covering "original design - production manufacturing - global circulation", becoming a backbone force in the upgrading of China's apparel industry.
2025 Greater Bay Area International Women's Fashion Show on-site
The platform philosophy of WHITE MILANO, which "digs for cutting-edge designs and connects core resources", is highly consistent with the Italian company's commitment to originality and integration of the entire supply chain. This time, the Italian company's exhibition and sales platform, Ifta Exhibition, will fully showcase the industrial strength of Ifta, and will deliver a batch of partners with fresh design vitality, reliable quality assurance and high commercial potential to the European market. Further promote the comprehensive upgrade of "Made in China" to "Created in China".
Directly addressing the pain points:
15 major brands offer "end-to-end solutions" for the European market
Full range of products to meet diverse styles and scene needs;
The exhibitors have professional design teams, which can efficiently transform ideas into physical products, ensuring that samples are also returned.
Original degree and craft;
Adapting to European "small batch, multiple batches" procurement with flexible supply chains, shortening delivery cycles,
Reduce inventory and financial pressure;
Direct connection to the source, efficient communication, cost control, and establishing a stable and transparent partnership;
Promote low-carbon production processes, and ensure that all cooperative factories have passed the international social responsibility standard certification.
Certification, to help European partners avoid compliance risks.
STMicroelectronics SHOWROOM: Multi-brand and Value Enabling
We will showcase a batch of high-quality enterprises with profound industry accumulation, brand backing and strong delivery capability:
In terms of original design, CIRCLE HUES stands out with its artistic design language, integrating the printing of oriental elements with structural innovation, which meets the diverse needs of the European market.
Art is not a decoration, but a soul that grows within the clothes.
Circle is the original canvas of itself, the *** primitive.
「Color」is connection, coloring the circle, and coexisting after integration.
Guide us to a state of dressing that is simple, natural, calm and free.
Must Bloom uses natural fibers as carriers, integrates paper-cutting, mythological totems, and manual embroidery, and creates "wearable land art", telling Chinese stories with international aesthetics.
She is a fashion brand, more like the people who insist on writing poetry in the spotlight, she will blend the beauty of art into the clothes, casual expression, she will be your loyal friend, sharing an unspeakable tacit understanding with you.
Among the brands representing comprehensive strength, MAIKU, originally a women's trousers expert, has successfully expanded to full-category operation, with strong factory strength and R&D capabilities.
With the design philosophy of "simple but not simplistic", it constructs a harmonious relationship between clothes and the body, advocates the philosophy of dressing that is not limited by definitions, and advocates a diverse and not complicated dressing philosophy.
HAOQIJIA is dedicated to interpreting the elegance and urban female aesthetics. It has its own 6,000-square-meter production base, combining high-speed fast response and large-scale production capabilities. The products are elegant, commuting, and urban fashion. Through different materials and versatile design techniques, it expresses and showcases the beauty of modern urban women, which is elegant and romantic, natural and relaxed, simple and casual, and free and self-expressive, bringing different product experiences to customers.
Love the spring ISPRIN focuses on suit coats, waistcoats and half skirts and other office items, with the concept of urban simplicity / relaxed design, integrated with innovative design, texture fabric and craftsmanship, showing the urban new women's exploration and reshaping of themselves and their casual posture.
9roove is headquartered on the philosophy of "Embracing Your Soft Power", encouraging women to embrace their inner soft power and confidently showcase the charm of being a woman. Drawing inspiration from groove aesthetics, the brand infuses the rhythm of the city into modern design language.
Elegant yet dynamic, deconstructing the wisdom of dressing. KIPMIC STYLE, a label that infuses delicate elements with lively interest, interprets the multifaceted charm of modern young women, imbuing romance with a new context, allowing dressing to become a confident declaration.
VAXXLON interprets the simple and relaxed aesthetics with European silhouette, showing the versatile leading lady.
Focus on contemporary minimalist relaxation aesthetics, providing original power for middle and high-end women to enjoy comfort and high-end.
CENEECHO embodies a minimalist and sustainable philosophy, creating classics with natural fabrics and advocating a genuine lifestyle. "Cene" represents a new beginning, and "Echo" symbolizes the expression of one's inner self. We encourage women to listen to their inner voices, choose attire that truly suits them, and showcase their unique personalities and charm.
Birkin's design philosophy is to interpret the urban functional style with a minimalist and high-end approach, focusing on both function and trend.
Adhere to "returning to nature, coexisting with it", and find the "relaxation" of life. Use clothing to cross the boundaries of age and to cross the boundaries of dressing methods, and use the practicalism that is easy to match to provide consumers with a boundary-free wardrobe.
ID-PLACE is based on a lighter and thinner tone, allowing every woman to be dressed in winter without being bound. No longer restrained, more relaxed and comfortable. In this noisy era, we pursue simplicity, returning to the original.
DTU is a high-end fashion women's brand that focuses on differentiated down jackets, shirts, and dresses. With the gene of power aesthetics, it expresses different life attitudes through fashion, showing single items in a new modern form. It pursues the balance point between structuralism and practicalism, advocates classic, fashionable, and comfortable design concepts, and is a high-end fashion women's brand that focuses on differentiated down jackets, shirts, and dresses.
Runxi RUNXI, through clothing, conveys feelings, builds beauty in form, and weaves eternal moments. With a deep focus on knitting for 20 years, integrating research, development, production, and sales, it provides full-case customization services for customers.
Mina Self, continuing the Korean trend, integrates fashionable and modern elements, expressing a casual feel. Easy and stylish, it continues the minimalist, aesthetic and free soul, highlighting the female pursuit of her true self and a perfect life.
Anna's Secret SCRETANA focuses on high-end home aesthetics, upholds the concept of "free living", and with custom luxury materials and craftsmanship, carefully selects natural fabrics to create elegant and comfortable masterpieces, interpreting home aesthetics and creating a pleasant private time for urban people.
STMicroelectronics has carefully prepared interactive gifts and check-in experiences with Chinese characteristics for its SHOWROOM, and will also hold a "China-EU Apparel Supply Chain Cooperation Salon", inviting industry experts to discuss market trends and cooperation opportunities.
Looking forward to more international friends visiting WHITE MILANO during the Milan Fashion Week, to explore the new look of China's garment industry together.
2026 Spring/Summer Milan Fashion Week | WHITE MILANO
Time: September 25th-28th
Location: Milan Tortona Fashion District
We meet in Milan!